Brands and programs doing gifting and brand experiences the right way.
The Strategy
+2
Nov 12, 2026
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4 min read
Why the best holiday gifts are planned backward, plus this week’s keeper: JBL.
Why daily use is what makes a gift a keeper, plus this week’s keeper: AirPods and AirTag.
3 min read
The three-question Keeper Test for every branded gift, plus this week’s keeper: Fujifilm Instax.
