Sandeep's Take

One clear idea every Sunday on gifting, branded merchandise, and brands people keep.

Sandeep's Take

+2

Count back from the day they open it.

Nov 12, 2026

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4 min read

Count back from the day they open it.

Why the best holiday gifts are planned backward, plus this week’s keeper: JBL.

Sandeep's Take

+2

The gift they use every day.

Nov 12, 2026

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4 min read

The gift they use every day.

Why daily use is what makes a gift a keeper, plus this week’s keeper: AirPods and AirTag.

Sandeep's Take

+2

Make it a keeper.

Nov 12, 2026

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3 min read

Make it a keeper.

The three-question Keeper Test for every branded gift, plus this week’s keeper: Fujifilm Instax.